Squeeze Skin Website

Squeeze Skin, created by nurse injector duo Jen Pilotte and Allie McAllister, is an online storefront with a mission to make skincare shopping effortless. Squeeze's site is packed with only the best, clinically-proven skincare products.

Jen and Allie wanted copy to convey Squeeze's sleek, professionally-curated feel. It was essential to show how this injector duo simplifies skincare by personally vetting products and sharing insider aesthetic tips. I used language that emphasizes Jen and Allie’s authority and brings elegance to the online experience so shoppers know that the skin of their dreams is attainable with the right ingredients and plan.