Camouflaged Skin & Scar Website

Vanessa is a master lash stylist turned paramedical tattoo artist who was seeking to cohesively blend her existing lash styling biz, her new lash training biz, and her recently-discovered passion for paramedical tattooing together.

I used empowering, welcoming language and easy-to-understand explanations to emphasize Vanessa’s aesthetic mastery and guide new clients and students toward the right service or course for them. Focusing on simplicity and positivity, I created website copy that straightforwardly showcases Vanessa’s genuine love for helping others feel beautiful.